A NEW PERSPECTIVE

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INDUSTRY THOUGHTS

The video industry is always evolving and always shifting into the next new thing. We’re not saying that there is a secret formula to producing digital content for the web, but there are definitely some best practices.

What is “Editing” Anyway?

Editing is, first and foremost, a process of removal. We call it cutting for a reason. Back when everything was shot on film, an editor literally cut pieces of film into shorter pieces and taped them together. Today, the process is much more streamlined, and I have a lot more control over every aspect of the process. But the basic process does still remain the same.

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The Producers

Walkie-talkies . . . check . . . C300 . . . check . . . Teradek and client monitor . . . check . . . microphones . . . check . . . hiring the crew . . . check . . . bed, pajamas, slippers, model releases . . . check . . . 4AM wakeup call . . . check . . . These were the things going through my head as I tried to get some much needed shuteye before my role as producer on the shoot the following morning. Before I made the jump from photography to video production I didn’t really understand what a producer was, and why they always seemed so stressed out.

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Coding and Filmmaking

Some people have this misconception that film production somehow means “have camera, will shoot.” A production company is not a videographer, a one-man band, or a

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Responsibility

We have always been proud to be a business that has kept responsibility in mind, not just for the quality of work that we produce, but

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We All Have a Story to Tell

Telling stories has always been a fundamental part of the  human experience, whether they are passed down from generation to generation through the spoken word, music, literature,

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What is Home?

For the majority of my career, I’ve sought out ways to illustrate the many ways people call home. A little more than a year ago I decided

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