INDUSTRY THOUGHTS
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The video industry is always evolving and always shifting into the next new thing. We’re not saying that there is a secret formula to producing digital content for the web, but there are definitely some best practices.
5 Ways to Market Your Brand with Video
Today, an effective marketing strategy goes well beyond basic text and article content. Video has become the single most important strategy in content marketing.
Animation Isn’t What It Used To Be
Animation isn’t what it used to be. In the past, animators would hand-draw characters frame-by-frame. New smile? New drawing. Arm moved? New drawing. Talk about
7 Things to Avoid When Hiring a Video Production Company
Your marketing budget is precious. There are a number of ways to tell your production is going to be a flat-out failure before it even
The Believer’s Guide to Improving Your Video Content
5 Things to Improve Your Video Content from New Sky Productions on Vimeo. You work at a company that already believes in the power of
What Color Grading Means, Practically
Sometimes it’s difficult to explain what color grading is. If you’re a geek, or part-geek, I’ve written about it from a more technical perspective in the past. We have the only
Happy Holidays!
So… things got a little heated this year when we tried to put the finishing touches on the main course. We had to ho-ho-hose it
Music and Branding: Why Good Music Matters
Good music is better than bad. I think we can all agree on that. The same is true in video branding and video advertising. If
Win Within The Shopper Cycle!
Your business’ product is amazing and you wholeheartedly stand behind it, but can you honestly say it is being represented to it’s full potential? When in the
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